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New Balance


NEW BALANCE

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New Balance


NEW BALANCE

We filmed, directed, edited and produced this spot with the new balance marketing team.

It was the rainiest day of the year in bridgeport, ct and we drove up from Manhattan to meet with the New Balance Team and our subject Ricky, a sneakerhead who began a personal challenge he titled #TheWiltedRoseProject. In the project, Ricky pledged to give up his shoe collecting habits for a year and exclusively wear a pair of New Balance 997s. Despite the downpour, on day 364 of his year-long challenge we managed to film Ricky in some of the most beautiful spots in Bridgeport and heard him speak about his passion for sneakers and why he took on this interestinG CHALLENGE.

Client: NEW BALANCE   ///   Directed by: Shearwater

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New Balance 2


New Balance 2


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coach


COACH

coach


COACH

in the summer of 2015, We co-produced this spot for coach inc. with Chinese ad agency Shanghai hantang. We pulled out all the stops with this production: using a dolly, jib, ARRI XTs and prime lenses, and filmed in some of NYC's most iconic locations: Columbus Circle, The Highline, SoHo, and captured the full skyline from brooklyn rooftops. Even though we had a tight timeline we managed to create a seamless production experience for all parties on the day of the shoot. 

Client: COACH, INC.   ///   Agency: Shanghai Hantang ///   Production: Shearwater

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coach 2


coach 2